Hybrid events are the new normal, but simply broadcasting a live event online isn’t enough. Engagement is key. Here are five strategies to nail it in 2025:
- Personalized Experiences: Use data to tailor content and networking opportunities for both in-person and virtual attendees. Think targeted breakout sessions and AI-powered matchmaking.
- Interactive Platforms: Invest in platforms that offer live chat, polls, Q&As, and virtual networking lounges. Make it easy for everyone to participate, regardless of location.
- Gamification: Introduce friendly competition with leaderboards, challenges, and virtual scavenger hunts. Offer prizes to incentivize participation.
- Hybrid-Specific Content: Don’t just repurpose in-person content. Create unique sessions and experiences designed specifically for the virtual audience.
- Dedicated Moderators: Assign moderators to manage both the in-person and virtual audiences, ensuring seamless interaction and addressing questions from all participants.